Check out the new site and project, featuring wine bottle candles and accessories.
One of the KPIs for SEO performance is tracking Brand vs. Generic keyword traffic. Due to secure search functionality on Google (https), more and more keywords are showing up as (not provided). To get a more accurate picture, I've created a simple tool that calculates the ratio of Brand vs. Generic on all of the keywords we can see, and applies that same ratio to the (not provided) value, then divides it appropriately into Brand and Generic. The end result will give more accurate grand totals for both Brand and Generic keywords. The tool features 3 columns for Input Data for your total Generic Visits, Brand Visits and Not Provided Visits - these are the only fields you must populate. Once you input data, everything else will calculate automatically including the chart (the chart can be adjusted easily by selecting data on the chart and sliding the corresponding brackets in the table). You must pull data for each month, which will help you track how the % of Generic is changing over time. Check it out! Keyword Not Provided Tool Here is an example of the tool in action with fake data:
Check out my updated About Me page and my new role as Senior eCommerce Manager at Hilton Worldwide.
I am thrilled to say that I have recently joined Hilton Worldwide as eCommerce Manager. I will be further be honing my expertise in local SEO, eCommerce SEO and social media optimization, while getting my hands dirty with the paid search side. The months to come will be very busy and exciting!
Around 3-4 weeks ago, Google+ started featuring pages for brands and celebrities for new users to follow as part of the sign up process. Right now an editorial team at Google reviews pages and decides which pages they want to feature, and there is no way to pay your way in. Here is the screen you see when signing up: The featured pages are assigned to different categories of interest as Circles. Brands like Starbucks are featured in the "Food & Drink" Circle. As you can see, when the user clicks to add, all of the featured pages in the Circle are added to the user's stream. So while this is a great way to get content to the user right away, it is driving unnatural growth of some brand pages. And in some cases, US-centric brands are gaining a massive amount of followers (40K+ in a few weeks) with a location outside of the US (up to 90%). Google, please fix this! # of followers is a useless metric due to lack of relevance.